Brand Statement

BODY BY SELENA IS A LINE OF PRODUCTS MASTERFULLY CRAFTED TO INSPIRE WOMEN FROM ACTIVELY DIVERSE LIFESTYLES TO EMBRACE THEIR FEMININITY, EXPLORE A NEW FOUND LOVE OF SELF AND EXHIBIT THE TRUE DEFINITION OF BODY CONFIDENCE



About Our Product

Body By Selena African-inspired and handcrafted Waist Beads pay homage to the traditional use of waist beads as an adornment to the female body. Our product aid in the process of nurturing the body it through fitness, healthy living and wellness practices. It is also our super fashionable way to accessorize your waistline AND boost your self-confidence. We want we you to look good and feel better about YOU and your body. We inspire our customers to focus on self-love and positive self-image. We believe that a sexy and healthy body is less about your weight and more about how you feel in your skin. These beads are a great way to measure your waist and track your fit progress without the use of an actual scale.



About The Owner

Selena Watkins is a dancer, coach, fitness motivator, wellness champion and holistic enthusiast. A veteran in the industry, Selena has been teaching dance and fitness for over ten years. She has danced and choreographed for the NBA Brooklyn Nets Dance team and has performed in movies and with music artists including Rihanna, Pharrell Williams, Janelle Monae and more. Once crowned Miss Black USA, Selena became an advocate for fitness, health and wellness on a grand scale. This journey led her to appear on the cover of Women’s Health Magazine as their 2016 Next Fitness Star. Selena is an overall movement advocate and evangelist because it 'increases the longevity and quality of our lives.’ She believes that we have to be active participants in our lives. “If you want something, come up with a plan and go get it..then set it in your mind that failure is not an option.” With this mindset of living an action-based life, Selena has become an inspiration to thousands of women and men. Selena is also an instructor at the widely known fitness boutique, SoulCycle; an adjunct lecturer at Rutgers University and Creator of the caribbean dance fitness program, Socanomics.